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Using Competition To Start To Define Your Brand Strategy In A Merger
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Content provided by Kristine Merz and Lisa Marceau. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kristine Merz and Lisa Marceau or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
A brand strategy often begins with designing the logo or determining the target audience. But sometimes, it is a good idea to use competition as a starting point. Lisa Marceau and Kristine Merz discuss how to look into other businesses within your chosen niche to develop a strong brand identity. They break down strategies in choosing the right business colors and establishing a strong personality that will appeal to people's emotions. Lisa and Kristine also explain how deeply understanding your brand can lead to a fruitful collaboration with a professional designer should you hire one.
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