))
Business | Celebrity Creative Directors and the New Era of Product Placement with Alicia Esposito
Manage episode 345898911 series 3332693
Content provided by CI&T. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CI&T or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Brands are on a spree of hiring celebrities as Creative Directors. The decision to do so marks an intentional choice to go beyond influencer marketing and craft a long-term vision with a healthy dose of disruption. In this podcast episode, Melissa Minkow and Alicia Esposito unpack the significance of these decisions with respect to the evolution of product placement, lifestyle marketing, and retail strategy.
105 episodes
Share
