Lays Do Us a Flavor 2017 – The Pitch! Ep. 85


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Hungry Dads Podcast Lays The Pitch 2017

The Hungry Dads Podcast, has covered the Lays Do Us a Flavor for years. We have a real passion for choosing and pitching flavors! They asked for it…

“Our fans live flavorful lives, full of delicious tastes and rich personal experiences, which have translated to interesting and innovative chip flavor ideas throughout the years,” said Jeannie Cho, vice president of marketing, Frito-Lay. “These incredible flavor ideas were created by everyday fans, each with their own flavorful story. This year, we’re asking fans to pitch us their $1 million dollar flavor idea because we also want to see the flavor behind the flavor – we want to celebrate the people, passion and inspiration stories behind the flavor ideas that make it delicious.”

We’ve covered this promotion thing plenty before…

Episode 1: The Chip Episode

Episode: 20 Lays Do Us a Flavor 2015

Episode 45: Lays Do Us A Flavor

All of the Finalist Flavors Reviewed and Ranked

Time for a new crop in 2017! And here’s the pitches…

Vanilla Cherry Slushie

Everyone’s favorite summer treat, the shaved ice slushie. Put it on a chip and you’ve got that sweet favorite anytime you want, all year long! And it won’t melt if you leave it sitting. But these chips won’t sit for long!

Ash Ripened Goat Cheese!

You can’t bleeeeeeet our newest Lays flavor: Ash ripened goat cheese. check out these of mild flavored cheese chips topped off with a kick of ripened ash. Don’t be shy next time you’re searching for a bold flavorful chip. go ahead and make a goat of yourself. And while you’re at it, make an ash of yourself too.

Baked Beans and Hot Dogs

It’s just not a picnic without classic, sweet and tender baked beans. How about some sliced and snappy hot dog? Two great flavors. Even greater together in a potato chip.

Toasted Sourdough & Roast Beef Sandwich

Sourdough. Beef. Put them together. Add a cup of Aus Jus, and you’ve got a hearty classic dripping with flavor. Face it, ever since you were a kid you’ve gotten a thrill from putting potato chips inside your sandwich. Well now, how about putting your sandwich inside of a chip!?

Cheddar Sub

There is nothing better than CHEDDAR. It makes for a classic sandwich with you favorite cold cuts! You love putting potato chips inside your sandwich. Well how about putting your sandwich inside of a chip?

Cherry Gelatin

Relive the sweet cherry goodness you remember as a kid with the crunch of a kettle cooked chip! You won’t get caught red handed, but you might get caught red-tounged. Didn’t you know? These chips will turn your tongue bright red just like that classic gelatin treat!

Deep Fried Salted Caramel Bacon

At the ‘ole State Fair they’ll deep fry anything. Nothing is off limits! Now Lays is testing your flavor limits! Thick cut bacon dipped in golden salty caramel all deep fried in a thick and crunchy batter.

Frito Chili Pie

What’s the best thing about pie? The Fritos and chili, of course. Don’t tell me you were thinking about meringue or tarts or fruits. Them’s sissy pies. What’s the best thing about frito chili pie? The potato chip. That’s right all the flavor with none of the mess. New lays frito chili pie potato chips. No more sissy pies.

Gator Tail

Gator Tail! Tastes Like Chicken! Except its alligator, ya swamp fool!

Glazed Donut

Glazed over eyes in the morning…(yawn)… bad. Glazed over roads… (crash!)…. bad. Glazed over beard oil…Whaa?!! yes it’s a thing…. weird. Glazed over donuts… yummm…. amazing. Glazed over donut potato chips… huh? … the glaze hero of the newish millennia.

Huevos Rancheros

Rev up for your favorite Tex-Mex breakfast anytime with Lays Huevos Rancheros chips! Salty tortilla, savory egg, and a not-too-spicy salsa in a potato crunch will make you shout “Ole!”

Mulligatawny Soup

Before that “show about nothing” appeared on tv, nobody had heard of this exotic soup. But now, mulligatawny is a fun word to say and a tasty chip to crunch. mulligatawny . mulligataaaawny .. what’s it taste like? I don’t know??? Seriously…Could somebody help me out?


What’s the craziest exotic chip flavor for 2017??? Catnip? Dinosaur blood? Polka dots? Think again. When was the last time you had a true potato chip? WRONG! You’ve never had a potato chip. Because potato chips don’t taste like any potato I’ve ever eaten. Not baked, not mashed, not smashed, not hashed. So, it’s time to make a potato flavored potato chip.

Shrimp Cocktail

When is the last time you’ve been to a classy party and have not been offered a classy shrimp cocktail? Bring the party to you in these shrimp cocktail flavored chips. With a classic shrimpy crunch and the right hint of cocktail sauce, bring some class to your bag of chips!

Spicy Sausage Jambalaya

No need to fire up the stove. Fire up the jazz band instead! Crunch into hearty jambalaya with just the right amount of spice – it’ll bring you back home to the bayou!

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