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#191: Packaging & Positioning Your Offers (Small Business Series)

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Manage episode 418153964 series 1393286
Content provided by Heather Hubbard and Heather Hubbard: Entertainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Hubbard and Heather Hubbard: Entertainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s officially Small Business Month so I have a special 4-part series for you this month.

Now that you understand the best strategies to reach your specific revenue goals (listen to Episode 190 if you missed it), it’s time to package and position those offers in a way that makes it a no-brainer for clients to hire you.

Chapters

00:29 - Small Business Month Special Series

02:32 - Difference between packaging and positioning

05:15 - Case Study 1: Miraval retreats

17:12 - Case Study 2: Growth Accelerator

28:53 - Grow your business + increase cash flow

Sign up for Growth Accelerator at http://www.heatherjoyhubbard.com/growthaccelerator

Want insider access and perks? Join my newsletter to unlock free bonuses and special announcements. Sign up at http://www.heatherjoyhubbard.com/subscribe

Follow me on on Instagram at http://www.instagram.com/heatherjoyhubbard

  continue reading

204 episodes

Artwork
iconShare
 
Manage episode 418153964 series 1393286
Content provided by Heather Hubbard and Heather Hubbard: Entertainer. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Heather Hubbard and Heather Hubbard: Entertainer or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

It’s officially Small Business Month so I have a special 4-part series for you this month.

Now that you understand the best strategies to reach your specific revenue goals (listen to Episode 190 if you missed it), it’s time to package and position those offers in a way that makes it a no-brainer for clients to hire you.

Chapters

00:29 - Small Business Month Special Series

02:32 - Difference between packaging and positioning

05:15 - Case Study 1: Miraval retreats

17:12 - Case Study 2: Growth Accelerator

28:53 - Grow your business + increase cash flow

Sign up for Growth Accelerator at http://www.heatherjoyhubbard.com/growthaccelerator

Want insider access and perks? Join my newsletter to unlock free bonuses and special announcements. Sign up at http://www.heatherjoyhubbard.com/subscribe

Follow me on on Instagram at http://www.instagram.com/heatherjoyhubbard

  continue reading

204 episodes

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