))
Turn Your Passion into a Profitable Niche w/ Brittany Anderson
Manage episode 413875658 series 2817679
Content provided by Jacinta Gandy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jacinta Gandy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this week's episode, I sit down with Brittany Anderson, the owner and founder of Adorn Headwear. Brittany tells us the compelling story of how she transformed her personal frustration—struggling to find stylish hats that fit well—into a thriving niche business. Adorn Headwear caters specifically to individuals with larger head sizes or voluminous hairstyles. Brittany opens up about the significant challenges she faced as an entrepreneur and how she successfully launched her brand despite having no prior experience in fashion or manufacturing.
Unlock the Branding Strategies of Billion Dollar Brands
Free Brand Strategy Course
Discover the exact process we use to craft breakthrough brands for our clients. Gain valuable insights from our founder, who has extensive experience working with industry giants like Nike, Disney, Hoka, and Coach.
https://socialcircleinc.com/brand-strategy-workbook
About The Guest
Brittany Anderson is the owner and founder of Adorn Headwear, a luxury hat and accessories brand specializing in extended sizing. During a 2020 trip to Palm Springs, where she struggled to find a stylish hat that could accommodate her hair comfortably in the 105-degree heat. This challenge highlighted a significant gap in the market for individuals with curls, locs, fros, or larger head sizes, who often have to choose between comfort and style. Motivated by her own experience, Brittany launched Adorn Headwear to ensure that style and comfort are accessible to everyone, regardless of their hair type or head size. Adorn Headwear is not just a brand; it's a movement towards inclusivity and quality in fashion.
About Your Host:
Jacinta Gandy is a seasoned entrepreneur with over 15 years of experience in design, digital marketing, and tech. She is the founder and chief creative officer at Social Circle, a comprehensive marketing agency that serves a global clientele. Jacinta is passionate about sharing her knowledge and, through her podcast, aims to dispel common myths about entrepreneurship and offer actionable advice to small business owners.
8 episodes
Share
