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Hutong (Ad)Ventures #1: David Gulasi - Top 3 Foreign Online Influencers in China
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David Gulasi is an Australian who has lived in China for nearly 10 years and has become one of China’s top 3 foreign online influencers with over 8 million Chinese followers across various Chinese social platforms. Whilst most foreigners prefer cities like Beijing or Shanghai, David is based in Hohhot in far north China’s Inner Mongolia Autonomous Region which borders Mongolia and a bit of Russia. As an online celebrity, David has worked with Chinese and foreign clients such as Volkswagen, Netease, Sony and Chinese dating app Momo just to name a few. David also runs his own successful education company New World Language School in Hohhot, preparing Chinese students for standardised English tests such as the IELTS and TOEFL. Key points covered: 1. How did David go from 58 online followers to 120,000 overnight, then to 8 million followers now? 2. What is the demographics of David’s followers? What content do they like? 3. What are the key characteristics of each social media platform? 4. How do consumers behave differently on each platform? 5. How does David leverage his online follower base for his education business? How does it compare to his competitors? 6. What are the advantages and disadvantages of being based in Hohhot vs Tier 1 cities like Beijing and Shanghai? 7. What is the one tip for companies looking to entering China Items mentioned: Weibo: http://weibo.com/login.php Photos and video sharing: www.meipai.com/en Livestream: https://www.yizhibo.com/ David Gulasi’s Weibo account: weibo.com/n/DavidHohhot David’s favourite book: Sahara by Clive Cussler Chinese phrases mentioned: Laowai ??: foreigner City name + hua ?: local dialect Baikashui ???: boiled water for drinking Meishi'er ??? (and its various Inner Mongolian dialects): No problem; often used to imply 'can be fixed' or 'I've got it' mentality Twitter: (at)hutongv, (at)haymarkethq Hutong (Ad)Ventures is a podcast on how to succeed in China featuring top venture capital investors, founders and operators with real China experiences. Hutong (Ad)Ventures is part of Haymarket HQ. Hosted by Jemma Xu.
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