How It's Built in the 'Burg: Amma Johnson, Founder of AMMA JO

HYP Podcast

For our 3rd event in May 2018, we featured Amma Johnson, Founder of AMMA JO, a local fashion company at Strawberry Square. Back in 2014, Johnson began her line of handbags with one design when she sold her first 20 handbags in a gift shop that was previously located at Hollywood Casino in East Hanover Twp. After the sale of the 20 handbags she used the profits to make 100 handbags which were sold to family and friends, and at local expos. Since then Johnson has expanded into a lifestyle brand including clothing, accessories and home decor. Her brand, which features over 100 designs, has been featured on zulily and is placed in over 50 retail stores across 15 states and growing. HYP’s “How It’s Built in the ‘Burg” series is a new program held every other month. The series is based on the popular NPR Podcast “How I Built This” about innovators, entrepreneurs, and idealists, and the stories behind the companies they have built. With a host of our own, HYP will pull in local entrepreneurs and business founders from the Central PA Area to share their triumphs, failures, serendipity, and insight. Guests are invited to network prior to the event with a cash bar and appetizers. Check out this event series and more at hyp.org/events Special thanks to Clark Stefanic Video for the editing of this Podcast. http://stefanic.video/