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De-influencing + MascaraGate
Manage episode 407379973 series 3560513
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Today’s podcast delves into #deinfluencing, the anti-influencer movement gaining steam on social media.
We explore what sparked the backlash and what it means for both content creators and brands in a cost-of-living crisis.
We also take a look at MascaraGate, a recent scandal that saw influencer Mikayla Nogueira embroiled in controversy after claiming she was wearing L'Oréal mascara when people thought she was wearing false eyelashes.
All this, plus how brands can be more thoughtful about who they hire to promote their products – you don’t want to miss it!
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