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03 - The Ed Lavery Episode
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Ed is the Vice President of the Investor Intelligence solution at SimilarWeb, where he helped start the investor intelligence business nearly five years ago. Prior to SimilarWeb, Ed worked for Phillip Morris and discovered that using web browsing data provided profound insights, driving him to seek a job at SimilarWeb.
Our discussion ties together marketing data with hedge fund use cases. Ed delves into how to unlock the value of data by stitching datasets together, and suggests that usage based pricing may be the next wave in data sales.
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