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# 65 - Navigating the Healthcare Landscape: Mapping the Patient Journey

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Content provided by Alex Membrillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Membrillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock explore the significance patient journey mapping has in healthcare marketing and walk through how to effectively map the patient journey.

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 355353149 series 1980353
Content provided by Alex Membrillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Membrillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Patient journey maps are a powerful tool that can revolutionize healthcare marketing. By understanding the different stages and touchpoints of a patient's experience, healthcare marketers can gain valuable insights into the challenges and opportunities they face. This leads to higher patient engagement, better outcomes, and a more comprehensive marketing approach.

On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Strategy and Analytics, Rich Briddock explore the significance patient journey mapping has in healthcare marketing and walk through how to effectively map the patient journey.

Twitter https://twitter.com/CardinalDM

Facebook https://www.facebook.com/CardinalDigitalMarketing

LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  continue reading

100 episodes

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