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#82 - Healthcare Listing Platforms: Are They Worth the Cost?

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Manage episode 367168449 series 1980353
Content provided by Alex Membrillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Membrillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers.

On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explore the realm of healthcare listing platforms, including the well-known names like ZocDoc, Healthgrades, Vitals, RateMDs, and more. The two unravel the role these platforms play in patient acquisition strategies, their evolutionary journey, the emergence of new pay-to-play models, and most importantly, whether they are truly worth the cost for healthcare providers.

  continue reading

100 episodes

Artwork
iconShare
 
Manage episode 367168449 series 1980353
Content provided by Alex Membrillo. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alex Membrillo or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Healthcare listing platforms have become an integral part of the patient acquisition strategy for many providers. From providing a centralized platform for patients to discover and connect with healthcare professionals to showcasing reviews, ratings, and other essential information, these platforms have transformed the way patients search for and select healthcare providers.

On this episode of Ignite as our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, we explore the realm of healthcare listing platforms, including the well-known names like ZocDoc, Healthgrades, Vitals, RateMDs, and more. The two unravel the role these platforms play in patient acquisition strategies, their evolutionary journey, the emergence of new pay-to-play models, and most importantly, whether they are truly worth the cost for healthcare providers.

  continue reading

100 episodes

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