065 - Live from IMPACT15, Director of Infrastructure at Ytel, Drew Matthews

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In this Conversation We Cover:

- How Ytel is preparing for the transition to mobile marketing and the potential increase in inbound calls that comes with that.

- What factors to consider as the weight on your infrastructure gets heavier.

- Why you need to meet your client requirements and scale with them.

About Our Guest:

Drew Matthews is the Director of Infrastructure at Ytel. He is in charge of the security for Ytel’s Networking, Systems, and Programming avenues.

About the Company:

Ytel (@AskYtel) is a software communications firm with a passion to help businesses better communicate with leads, prospects, and customers.

Episode Notes:

In this conversation Drew and Dominick discuss the role Ytel plays in the communications industry and how they started by identifying a small opening in the industry. Drew goes on to share some of the factors he has to consider in his role as the Director of Infrastructure and the key principles he applies at Ytel to help ensure the company can meet their client’s needs. Finally, Drew shares why it is important to maximize your value to a client in order to grow with them.