Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
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089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
MP3•Episode home
Manage episode 151070476 series 1014290
Content provided by Dominick Sirianni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dominick Sirianni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
Resources:
96 episodes
089 - Managing a Marketing Organization Without a Marketing Background with Titina Ott
IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email
MP3•Episode home
Manage episode 151070476 series 1014290
Content provided by Dominick Sirianni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Dominick Sirianni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In This Episode:
- Titina's background and how she got into her current field [2:22]
- What it was like transitioning from growing up in a small community to leading a team that affected over 400,000 people [5:15]
- Her views on mentorship [10:11]
- The uncommon thing her mentor taught her [14:12]
- The difference between leading and managing [15:48]
- The story behind Oracle Women's Leadership [17:12]
- Her role at the Oracle Marketing Cloud [23:30]
- How she manages her role without a marketing background [24:20]
- What it's like to be an engineer in an organization like Oracle [29:43]
- The advice she'd give to a recent college graduate [32:12]
- How she stays relevant in her industry [37:20]
Resources:
96 episodes
All episodes
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