097 - The Power of Email Marketing with Sean Shoffstall

IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email

In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about:

• Sean's role at Mapp Digital and the makeup of his team [5:20]
• Why they perform consumer surveys [8:15]
• Why the 18-35 group still prefers email [18:09]
• How retailers have used their engagement platform to drive results [19:23]
• The big mistakes companies are making [27:37]
• Who out there is doing this well? [35:30]
• What you can apply to your own business [40:08]

Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall

"We've been doing this marketing thing for a really long time." - Sean Shoffstall

Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings.

Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting.

Connect: Sean Soffstall

https://www.linkedin.com/in/shoffstall

Mapp Digital

https://www.linkedin.com/company/mapp-digital www.mapp.com