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30 Teens In The Market
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According To a Mintel International Group study, Americas 25 million teens are a formidable consumer market. The U.S. teen is an active consumer of products and media, affecting trends in clothing, technology and entertainment while carving out specific new market segments. In this chapter Daniel speaks with a group of teenagers asking them what type of advertisement works, their habits of consuming music legally and illegally, and their concerns over privacy invasion. Through this show advertisers and other businesses can learn how to market toward an active teen market. Many will be surprised by the differences and similarities that work with male and female teenage audiences.
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