2. Immersive Technology with Mark Gröb of UPS

IMAGINIZE.World

Mark Gröb, a futurist and pioneer of virtual reality, discusses the use of immersive technology, such as virtual reality (VR) and augmented reality (AR), at UPS. He explains that immersive tech provides a human interface to digital data and can be used to enhance learning, training, and safety in various industries. For example, UPS uses VR and mixed reality (MR) to train drivers on safe driving practices and package handling. The technology allows for realistic simulations and interactive experiences that accelerate learning and improve retention. Gröb emphasizes the importance of involving subject matter experts and employees in the design and implementation of immersive tech solutions. He also discusses the potential impact of immersive technology on education, predicting that it will augment learning and provide teachers with tools to enhance the learning experience. Gröb advises companies interested in implementing immersive tech to find passionate individuals within their organization and be open to experimentation and failure. He also suggests seeking support from industry associations and communities.

IMAGINIZE.WORLD takes you beyond our familiar boundaries. You'll discover how forward thinkers, scifi visionaries and pioneering organizations see the future. You'll learn to imagine your future and develop ideas to move in that direction. Also see A Global Vision for 2043 from 200 people around the world.

Chapters

1. 2. Immersive Technology with Mark Gröb of UPS (00:00:00)

2. Immersive Tech (00:00:03)

3. UPS Innovations (00:05:12)

4. Mixed Reality Driving Simulator Training (00:15:06)

5. Hazmat and Soft Skills Training (00:22:05)

6. Utilizing XR Technology for Business Solutions (00:29:17)

7. Education and XR Technology Future (00:40:16)

8. Future of Technology Integration and Strategy (00:44:24)