26: Amy Williams of Good Loop - Using Advertising For Social Change


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By Maiko Schaffrath. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Amy Williams is the founder and CEO of Good-Loop which converts advertising money into charitable donations in a way that keeps the internet free and makes online advertising more effective, more rewarding and more ethical. Highlights of the episode:* How Amy met her cofounder* What is the biggest challenge for the ad industry* How to find your first big customer and scale* The importance of getting the right first customer* What's the catch?* The KitKat case studyTime Stamp:[1:14] Ads as a positive value exchange[4:10] 65% decrease in negative brand sentiment while and funding 300 school kids in Sierra Leone[7:30] Starting Good Loop without a tech backgound[12:00] Making impact and doing good[14:00] Biggest challenge of the ad industry[15:00] What is the big hairy audacious goal?[18:00] What is the catch?Useful links:Good Loop - [https://www.good-loop.com/](https://www.good-loop.com/)Amy Williams Linkedin -[https://www.linkedin.com/in/amy-williams-/](https://www.linkedin.com/in/amy-williams-/)

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