Off the Record: Acquiring B2B customers & growing traction - Chieu Cao of Mintago & Perkbox

Impact Hustlers - Entrepreneurs with Social Impact

Chieu Cao is the co-founder of Mintago, a financial wellbeing platform for employees offering financial education, financial planning tools and pensions through salary sacrifice. He’s worked for many years at some of the world’s most renowned brands like Amazon, Microsoft and Yahoo. Before Mintago, he co-founded PerkBox which became one the fastest growing employee service platforms.

EPISODE HIGHLIGHTS

• [1:17] Chieu Chao's background.
• [4:07] Next step after leaving Perkbox.
• [6:04] Lessons learnt from Perkbox.
• [10:34] Overcoming mental hurdles as an entrepreneur.
• [13:32] Dealing with mental hurdles as a founder.
• [15:45] How to look for an advisor.
• [20:18] Step by Step process to building a profitable business.
• [28:10] Pushing the presale concept.

KEY LESSONS & QUOTES

• “It takes a lot to be an entrepreneur and to really dedicate yourself to this craft. It's not for everyone but if you find it’s rewarding, you can kind of justify the hardships” [1:27]
• “It is more than just building a big business because there's so many options, so many ways to build a business, so many types of businesses. I'd say choose the model that really appeals to you on multiple levels” [1:48]
• ”Just having experience isn't enough.You need to have resilience.You need to have that resourcefulness,that drive” [5:01]

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