How to Sell Your Organization to a Potential Candidate During the Interview Process

iMPact Job Talk Podcast

On this episode we talk to iMPact's owner Matt Peal and Account Manager, Drew Kunkel, about best practices for interviewers and how to sell their organization to a potential employee during the interview process

• It’s a candidate-driven market, and candidates have options. How should interviewers talk about, and sell the benefits of working for their company to stand out from the competition?
  • Culture, work-life balance, growth opportunities, benefits, other?
• What’s the best way to honestly and proactively discuss things that may be perceived negatively by a candidate?
  
• How can distractions during the interview make a candidate lose interest, and what are things an interviewer should avoid doing that could be distracting?
  • Checking emails, taking calls, interruptions by other employees etc
• Just like a candidate is expected to prepare by researching the company a bit and have questions ready, what are some of the most important things an interviewer should prepare for ahead of time?
  • Additional preparation tips if it’s a 2nd (or 3rd) round interview?
• What are some tips for how to best conduct the interview as a productive conversation instead of either party leading the interview in a question/answer format?
  
• What type of small talk is appropriate and what are topics and questions that should be avoided?
  
• If the interview process is too long with too many rounds of interviews, assessments etc, there’s a good chance the candidate will accept another job offer. What are some best practices for conducting several rounds of interviews?
  • Should the interview process be different for a permanent job vs a contract job?
• What are the risks/benefits of asking abstract/oddball questions such as:
  • If you could be any animal, what would it be and why? If you were President for a day what would your first day in the office look like? Questions like these have no validity.
• While interviewing someone for a specific role, what should an interviewer keep in mind/ask during the interview for other positions within the company that the candidate might be a better fit for?

To view all available job opportunities, please visit our job board https://jobs.impactbusinessgroup.com and to connect with us about finding talent for an open position, please contact us: https://www.impactbusinessgroup.com/employers/request-employee/