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Building a Community-Driven and Sustainable Fashion Brand: Insights from Kristian Hansen, Founder and CEO of Slo
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Hello, and welcome to another episode of IMpulse: The Influencer Marketing Podcast. I'm your host, Prateek Panda, VP of Marketing at Phyllo. It’s my pleasure to welcome Kristian Hansen, Founder and CEO of Slo, a community-driven slow fashion brand.
Tune in to learn more about the environmental impact of fast fashion and how Slo, a sustainable fashion brand, aims to challenge industry norms. The conversation also highlights the challenges of influencer marketing and the need to focus on engagement and demographics rather than just follower count while emphasizing the importance of aligning with creators who share the brand's values. Kristian also talks about the value of email marketing and its effectiveness in connecting with customers.
Join us as we explore the following topics:
- The role of influencer marketing in building a community-driven brand
- Listening to community feedback to align the brand with customer needs
- The relevance of email marketing for engagement, segmentation, and conversion
- The best platform for organic reach and audience engagement
- Best practices for brands while leveraging influencer marketing
They call him the jeans guy; they may as well add the startup guy to his moniker. In an eight-year career, Kristian has launched six successful startups in fashion and media globally, from Dubai to Los Angeles and Toronto. He is currently the Founder and CEO of Slo, a community-driven and sustainable slow fashion brand.
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IMpulse: The Influencer Marketing Podcast is handcrafted by our friends over at: getphyllo.com and fame.so
Previous guests include Aaron King of R&C PMK, Scott Guthrie of Influencer Marketing Trade Body, and Oliver Lewis of THE FIFTH Group.
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Connect with us on a deeper level here: https://beacons.ai/getphyllo
Check out what you can do with Phyllo here: https://www.getphyllo.com
Want to get in touch with Phyllo?
contact@getphyllo.com
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