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Morgan Stanley and Unicef (Marketing Examples)
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In this episode, Andrew Davis and Chris Branch discuss two marketing examples that showcase the use of generative AI. The first example is Morgan Stanley, which developed its own suite of generative AI tools to enhance the efficiency of its financial advisors. The tools include an AI knowledge assistant and a meeting summarization tool. The second example is UNICEF, which partnered with an ad agency to create a visually striking campaign that blended children's faces with scenes of war-torn destruction. The campaign utilized AI technology to merge two photos together and raise awareness about the impact of war on children.
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