))
Does Podcasting Still Need the IAB? A Deep Dive with James Cridland
Manage episode 415471921 series 3553616
Content provided by Mark Asquith, Danny Brown & Friends, Mark Asquith, and Danny Brown. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mark Asquith, Danny Brown & Friends, Mark Asquith, and Danny Brown or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Spotify recently announced they've ceased their membership of the IAB (Interactive Advertising Bureau), which has long been seen as the standard for the podcast industry when it comes to analytics and measurement.
This announcement means Spotify for Podcasters (previously Anchor), Megaphone, and Chartable are no longer IAB Certified.
With the industry looking to standardize podcast measurement for both podcasters and sponsors/ad buyers, what now for the industry, with such a big player leaving the current standard?
About our co-host, James Cridland
James Cridland is Editor of Podnews, the daily podcast newsletter. He is a radio futurologist - a writer, consultant and public speaker on radio’s future. James has worked in audio since 1989 as an award-winning copywriter, radio presenter, and internet strategist.
Links to interesting things from this episode
- IAB Podcast Analytic Certification & Compliance Explained
- IAB “Compliance” or “Certified” - the difference
- Spotify leaves the IAB; no longer certified
In & Around Podcasting is a podcast industry podcast brought to you by Mark Asquith and Danny Brown.
If you enjoy the show, we'd love for you to leave us a rating or review on your favourite podcast app!
If you're an independent creator who would like to co-host with us, please let us know via Twitter and we'll get you booked!
Please tell your friends that the show is available on Spotify, Apple Podcasts, and YouTube, plus wherever else they may listen to their podcasts.
If you'd like your podcast trailer featuring in our "Wave File" segment, submit it via this quick contact form, please.
The podcast is also available at In & Around Podcasting.
Mentioned in this episode:
A Breath of Fresh Air with Sandy Kaye
Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
This podcast uses the following third-party services for analysis:
OP3 - https://op3.dev/privacy
12 episodes
Share
