Does YouTube Actually Care About Podcasting?
Manage episode 418389087 series 3553616
We hear it on all the industry podcasts and publications/newsletters: YouTube is the preferred destination for podcast listeners/viewers (and let's not get into the whole "but it's not RSS" debate).
But for podcasters, it can be a different story:
- RSS feed ingestion release was left wanting in some key areas
- analytics are still not provided to podcast hosting companies
- to do it properly, you kinda do need proper video
But can 2024 be the year YouTube "gets it right"?
- they've advised they're updating the API to support better hosting company integration
- they've added some new podcast-specific features to YouTube Music app
- they advise they've heard podcaster frustrations and are committed to better support for audio-only creators
So, what do we think? Is 2024 the year Google gets podcasting "right" via YouTube? Join your regular hosts Mark and Danny as they ask the question: does YouTube actually care about podcasting?
Links to interesting things from this episode
- MrBeast reveals the staggering amount he spends on one video
- YouTube Is Not the Podcast Savior You’re Looking For
- Podcast features : r/YoutubeMusic
- Release Notes: Shaping the Future of Podcasts with YouTube - YouTube Blog
- Podcasters weigh the cost-benefit of producing video podcasts - Digiday
- Podcasting is in its YouTube era - The Verge
- Podcast Movement Evolutions 2024 Keynote: YouTube for Podcasters
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Mentioned in this episode:
A Breath of Fresh Air with Sandy Kaye
Join Sandy Kaye on A Breath of Fresh Air, a podcast that brings you intimate fireside chats with music legends of the 60s, 70s, and 80s. Note from Mark: as a rock fan... I mean... you HAVE to check out this podcast!!
The Podcast Show, London, 2024
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