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#08 - Enhancing Reputation through crisis
Manage episode 355158711 series 3447142
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How does effective media management work?
Guest speaker: Peter Barrett from Powerscourt
John Davison and Peter Barrett discuss the most important aspects of reputational management and why good media mangement can help to improve your reputation or even lead to invisible crisis for the public eye. Illustrated by remembering real examples of the past like the UK horse meat scandal or the Ratners Jewel PR crisis.
01:30 Could you give a quick introduction to Powerscourt and your role?
02:50 In regards to your experience, can you recite any example of good reputational crisis incidents that were managed successfully with the particular eye to the media management topic?
7:20 What are some challenging attributes to crisis management compared to business as usual?
10:18 It's not so much the big impact, that you're talking about, but something relatively slow burning and if it's not dealt with it could turn into something bigger?
12:16 Do you remember Gerald Ratner's example of a PR crisis?
14:27 What have you learned by working in your profession that you may have adopted as a standard working practice or perhaps which you even use in your personal life?
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