#38 Editing the Narrative

In Case of Emergency

- Wikipedia's Role in Managing Brand Reputation

Rhianon Ruff has more than 10 years of experience helping Fortune 100 companies navigate Wikipedia. Rhi has contributed to boutique digital agencies during that time, working with countless brands and business leaders to update their Wikipedia entries in line with the site's rules and guidelines. While collaborating with clients, she has recognized a significant knowledge gap about the pivotal role of Wikipedia in safeguarding the digital reputation of brands. Consequently, she has taken proactive measures to elevate awareness about this crucial subject, channeling her expertise into offering insightful books and delivering engaging talks on diverse platforms.

02:30 Rhi, you are an expert who advises companies on working with Wikipedia. Can you tell our audience a bit about how Wikipedia fits into the scheme of crisis communication?

06:02 What are the common mistakes that you see crisis communication professionals frequently committing when handing Wikipedia?
12:54 To sum it up, what do you think businesses are missing out on if they don’t include Wikipedia in their crisis management process and what’s a good place to start?
15:58 What have you learnt by working in your profession that you may have adopted as a standard working practice either in your personal life or perhaps your professional life? What have you learnt by working in your profession that you may have adopted as a standard working practice either in your personal life or perhaps your professional life?
11:20 What have you learned by working in your profession that you may have adopted as a standard working practice either in your personal life or perhaps your professional life?