Artwork

Content provided by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Player FM - Podcast App
Go offline with the Player FM app!

🔮 A Mobile App Marketing Masterclass, App Tracking and ATT insights | Hannah Parvaz, founder of Aperture (Uptime, Curio, DICE, Drinki)

1:05:02
 
Share
 

Manage episode 408902748 series 3480664
Content provided by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion.

Chapters 📌

[00:00:00] Introduction

[00:00:50] App marketing and tracking insights.

[00:07:47] Music as part of daily life.

[00:09:00] Transitioning from full-time work.

[00:14:46] Transitioning from free to paid.

[00:18:29] Focusing on creative post 2021.

[00:22:34] Sneaky ways around data tracking.

[00:24:54] Privacy vs. Apple's intentions.

[00:29:12] App Tracking Transparency challenges.

[00:31:21] Spotify vs. Apple pricing.

[00:36:49] App installation to open drop rates.

[00:40:53] Optimizing app installation strategies.

[00:43:44] Facebook's aggregated event measurement optimization

[00:47:55] App acquisition campaign changes.

[00:49:32] Adapting to changing advertising strategies.

[00:55:48] UGC and advertising trends.

[00:59:25] AI-generated UGC ads.

[01:00:13] AI in content creation.

[01:04:22] Information overload and app campaigns.

🖇 Follow links 🖇

👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

  continue reading

72 episodes

Artwork
iconShare
 
Manage episode 408902748 series 3480664
Content provided by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we sit down with Hannah Parvaz, an expert in app marketing and tracking, who recently started her own agency, Aperture. We delve deep into app tracking, measurement, creativity, and more. The conversation covers topics like optimal placement of the ATT pop-up in apps, app product page strategies, web funnels, and navigating attribution challenges. Listeners can expect to gain valuable insights and tips on app marketing from this engaging and informative discussion.

Chapters 📌

[00:00:00] Introduction

[00:00:50] App marketing and tracking insights.

[00:07:47] Music as part of daily life.

[00:09:00] Transitioning from full-time work.

[00:14:46] Transitioning from free to paid.

[00:18:29] Focusing on creative post 2021.

[00:22:34] Sneaky ways around data tracking.

[00:24:54] Privacy vs. Apple's intentions.

[00:29:12] App Tracking Transparency challenges.

[00:31:21] Spotify vs. Apple pricing.

[00:36:49] App installation to open drop rates.

[00:40:53] Optimizing app installation strategies.

[00:43:44] Facebook's aggregated event measurement optimization

[00:47:55] App acquisition campaign changes.

[00:49:32] Adapting to changing advertising strategies.

[00:55:48] UGC and advertising trends.

[00:59:25] AI-generated UGC ads.

[01:00:13] AI in content creation.

[01:04:22] Information overload and app campaigns.

🖇 Follow links 🖇

👉 Hannah Parvaz on Linkedin: https://www.linkedin.com/in/hnpvz/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

  continue reading

72 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Quick Reference Guide