🔮 Brand vs Performance, Dark Funnels and T-shaped Marketers with Michael Lorenzos, Head of Performance & Growth @ Silverbird (Bleach London, Manual, Kurve)

In Growth We Trust: Marketing | Growth | Startups

Do you 'follow' the show yet? It's our secret agreement in exchange for some awesome growth marketing content. This week we're joined by Michael Lorenzos, marketing missionary, fintech, and e-commerce growth expert. He worked at Kurve, Manual, Bleach London, and now Silverbird to name a few. Here are 3 key takeaways from this episode: 1️⃣ The Power of Remote Work: Michael shares his insights on the benefits of getting your head down and focusing on tasks without distractions. Whether you're a software developer or in any other field, the ability to work remotely can be incredibly empowering. 2️⃣ The Importance of Collaboration: While remote work has its advantages, Michael also emphasizes the value of face-to-face collaboration. 3️⃣ The Journey of a T-Shaped Marketer: Michael takes us through his career progression and highlights the concept of being a T-shaped marketer. These takeaways offer valuable insights for both seasoned marketers and up-and-coming professionals. So grab your headphones and tune in to this episode. Quick reminder, we launched our newsletter, subscribe using the link below, it comes out every Wednesday 👇 https://ingrowthwetrust.beehiiv.com/subscribe 🖇 Useful links 🖇 💡 Michael's Linkedin: https://www.linkedin.com/in/michaellorenzos/ 📧 Our newsletter: https://ingrowthwetrust.beehiiv.com/subscribe 📌 Timestamps 📌 0:00 A little beatboxing from Yoann 1:23 Converting Michael to podcasting. 7:00 Bleach parties and creativity. 10:45 Dark funnel and attribution. 14:32 Building a brand through performance marketing. 19:52 Constant fight to fix attribution. 23:15 Moving to B2B marketing. 28:07 Pre-qualifying before conversion events. 30:04 Shifting B2B marketing KPIs. 36:58 Career progression and growth. 40:17 Interacting with different departments. 47:19 Picking better business verticals. 50:43 Hybrid work model. 53:04 How deep we can go with guests? 53:17 A Barbie tee shirt 🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, clear,growth marketing, marketing background, Oren Bloomberg, Curve, remote work, Greece, Torrents Network, professional status, agency side, portfolio, de-risk, client side, manual, DTC space, team, George Palace, Deliveroo, performance, metric data driven mindset, Blitzle, product, data driven, performance marketing, retail first, scope, commercial metrics, Silverbird, pandemic, increase, bleach, hair,transcript, podcast episode, keywords, worker, dying my hair, performance marketing, COVID, creative things, standard performance marketing, hosting, bleach parties, celebrities, founders network, Georgia Zagier, investors, hair live on camera, Zoom link, creativity, dashboard, Google Analytics, brand, industry, product, bleach, clear, straight bleach, white blonde, hat, work, Zoom call, air loss, under attack, recover, manual, Jesus, miracle, church, LinkedIn, dark social, dark funnel, light funnels, brand activation, celebrity, marketing, data driven, performance driven, concept, recent, dark funnel, dark social, last year.,dark funnel, attribution, marketers, Mad Men era, advertising,FNCG world, metrics, startup, share of voice, digital platforms,day to day, playbook, execute, lean way, brand evolved,triple whale, operating system, margins, click attribution, iOS 14,Silverbird, PLG product, growth element, switching, holistic growth marketer,transcript, podcast episode, product led sales assist, marketing, growth team, sales team, client, application, compliance, viable customer, salesperson, metrics, intervention, pre qualification, conversion event, custom audience, first party data, questionnaire, laser focused, retargeting, offline customer uploads,marketers, education, platforms, offline conversions, analytics, usage, performance marketing, infrastructure, starting out, point, increased usage, B2B, marketing teams, MQLs, qualified leads, KPIs, pipeline created, pre-qualifying, volume, decisions, revenue, pipeline, MQL, ABM play, sales cycle, short