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🔮 Marketing Career Journey to Head of Growth, SMS Marketing and Paid Media | Kevin Adom, Head of Growth (DROOL, HEAT, Lyst, Cuvva)

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Manage episode 400738917 series 3480664
Content provided by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we chat with Kevin Adom about team management and the marketing industry.

We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance.

We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company.

The conversation flows naturally and covers interesting insights and funny moments.

Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing.

Chapters 📌

[00:00:00] Introduction

[00:00:37] Team management and industry insights.

[00:06:13] Finding a career in marketing.

[00:11:17] Delegating creative marketing tasks.

[00:15:04] Hiring and managing teams.

[00:19:11] Not wanting people management.

[00:24:11] CRM being underutilized.

[00:27:38] Attribution and marketing channels.

[00:35:08] SMS marketing and automation.

[00:38:41] Lead gen and marketing channels.

[00:42:23] SEO potential in businesses.

[00:46:08] Web shopping and revenue growth.

[00:51:08] A product management tool.

[00:54:59] Snobby discussion about job titles.

[01:00:26] Nonfiction books and information overload.

🖇 Follow links 🖇

👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

  continue reading

73 episodes

Artwork
iconShare
 
Manage episode 400738917 series 3480664
Content provided by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Yoann Pavy and Jake Mayell, Yoann Pavy, and Jake Mayell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we chat with Kevin Adom about team management and the marketing industry.

We discuss Kevin's career journey to Head of Growth, as well as his experience working in various cool companies like HEAT, the mystery box fashion company. LYST, the fashion marketplace, and CUVVA, car insurance.

We also touch on Kevin's current role at DROOL, an art marketplace and e-commerce company.

The conversation flows naturally and covers interesting insights and funny moments.

Tune in to hear about Kevin's expertise in paid media, CRM, and performance marketing.

Chapters 📌

[00:00:00] Introduction

[00:00:37] Team management and industry insights.

[00:06:13] Finding a career in marketing.

[00:11:17] Delegating creative marketing tasks.

[00:15:04] Hiring and managing teams.

[00:19:11] Not wanting people management.

[00:24:11] CRM being underutilized.

[00:27:38] Attribution and marketing channels.

[00:35:08] SMS marketing and automation.

[00:38:41] Lead gen and marketing channels.

[00:42:23] SEO potential in businesses.

[00:46:08] Web shopping and revenue growth.

[00:51:08] A product management tool.

[00:54:59] Snobby discussion about job titles.

[01:00:26] Nonfiction books and information overload.

🖇 Follow links 🖇

👉 Kevin on Linkedin: ⁠⁠⁠⁠https://www.linkedin.com/in/kevin-adom-5a8b53a4/

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠

📧 Our weekly newsletter: ⁠⁠⁠⁠⁠https://ingrowthwetrust.beehiiv.com/subscribe⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow", leave a 5 ⭐️ review, and share it with your network 🤝

See you next week!

  continue reading

73 episodes

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