🔮 Mastering SEO, Digital PR and Website content w/ Andrew Holland, Director of SEO at JBH

In Growth We Trust: Marketing | Growth | Startups

If you're like Jake and I, focused on Paid acquisition channels and SEO always came last. It's hard to build up expertise on the subject in that context. This is why this week we're joined by Andrew Holland, Director of SEO at JBH. Andrew is an expert in the field, so just like us, you're going to learn A LOT about SEO! 3 takeaways from this episode: 1️⃣ The Power of a Great Website: Andrew emphasized the importance of creating a website that people genuinely enjoy and spend time on. He believes that the ability to have an incredible website is far more powerful than simply ranking high on search engines. 💻 2️⃣ Mental Availability: Andrew highlighted the concept of mental availability, which is achieved when people remember your website and think about it even when they're not actively engaging with it. 🤔 3️⃣ Enjoying the Marketing Game: Andrew's outlook on life is to enjoy the marketing game and not compare yourself to others. He encourages marketers to embrace the challenges and changes that come their way, especially in the aftermath of the COVID-19 pandemic. 🌈 If you're ready to dive into the world of SEO and gain valuable tips and strategies from a seasoned expert, make sure to tune in to our latest episode. Happy listening! 🎧✨ 🖇 Useful links 🖇 💡 Andrew's Linkedin: https://www.linkedin.com/in/andrew-holland-seo/ 💡 Andrew's Website: https://jbh.co.uk/ 📧 Podcast's newsletter: https://ingrowthwetrust.beehiiv.com/subscribe 📌 Timestamps 📌 0:00 Intro 1:53 Introducing ourselves briefly. 7:10 SEO for growth when I was at Depop. 10:26 Web indexing. 14:53 SEO for startup growth. 18:43 Learning experiences in SEO. 21:30 SEO struggles. 24:30 Leadership in marketing. 28:13 Obsession with ROI in marketing. 31:14 Digital PR and backlinks. 34:06 What is Digital PR? 37:30 Unique SEO strategies. 43:24 SEO agencies and rankings. 44:29 The power of website content. 49:39 SEO skills saving businesses. 53:50 Listening to brand chatter. 55:43 Career transition from 17 years police officer. 59:08 The future of SEO. 1:03:45 Impressive 43k followers on LinkedIn. 1:05:33 It's a long game. 1:10:01 Nude's ranking on Google (NSFW). 🔑 Related keywords 🔑 marketing, value, complicated world, noisy world, remember, company, clear, ready, period, summer, kids, school, September, downloads, aggressive, new people, brand new podcast, accelerate, Christmas, introduce, names, Guatemala, growth, agency side, client side, paid media, Net-a-Porter, startups, successful, failed, acquired, sold, Hex, products, founders, consulting work, mentoring, Johan, French guy, London, CMO, FinTech app, NUDE,buyers, deposits, growth teams, apps, Deliveroo, Deepop, IPO, acquired, Etsy, Facebook ads agency, podcast, intro, LinkedIn, growth marketers, SEO, agency, backstory, followers, books, traditional SEO practices, Google, website, shoehorn SEO, deep dive, weakest tool, learning experience, stupid, channel, case studies, startups, outliers,SEO, startups, UGC content, marketplace, Deepop,Bump, streetwear marketplace, app only, web experience, revenue driving,founders, long term ism, decision tree, SEO, pound in, pound out, 12 months, generation of content, resource time, AI, humanize, tweak, conversion rate, traffic, article, optimizing, deprioritized, money drying up, liquidity, investors, transactional marketing, startup, Andrew, SEO, head of growth, deal, HR software, remote workers, global teams, contracts, fast growth, 300 million AR, three years,fastest growth, B2B SaaS, SEO, content, search intent,SEO, generalist marketers, weak spot, startup, business,marketing works, understanding, ROI, sales, mental availability, shiny object syndrome, SEO struggles, budget, changing, massive SAS traffic success, relevance, brand, leadership, traffic, rankings, meaningful traffic, single measure of marketing effectiveness, SEO reporting call, spreadsheet, business owner,algorithm, strong leadership, marketplace, metrics, SEO,SEO campaigns, marketing, real busines