🔮 New Paid Social Tactics, Offline Channels and Customer Interviews | Josh Lachkovic, Founder of Ballpoint (Thriva, Pact Coffee, The Wine List, SYSTM)

In Growth We Trust: Marketing | Growth | Startups

In this episode, the hosts are joined by Josh from Ballpoint, a growth marketing agency. They discuss various topics including the challenge of making people aware of a solution when they are only aware of the problem briefly, direct mail strategies, and creative approaches to paid ads.

They also touch on the early days of a blood test company, Thriva and their experience at Money 2020 in Amsterdam where they will be doing live podcast recordings.

Tune in for insightful discussions and interesting insights!

Chapters 📌

[00:00:00] Intro

[00:00:34] The challenge of awareness.

[00:07:11] The Wine List.

[00:09:22] Starting an agency.

[00:12:33] Building a strong network.

[00:16:34] Evolution of paid social marketing.

[00:22:20] Working with content creators.

[00:25:43] AI-generated content quality.

[00:28:17] Offline marketing strategies resurgence.

[00:32:04] Inserts and door-to-door marketing.

[00:37:02] User research challenges.

[00:39:44] Being literal in advertising.

[00:46:30] Understanding why your customer buys.

[00:46:51] Importance of customer interviewing.

[00:52:38] Customer feedback for growth journey.

[00:54:23] Wine marketing strategies.

🖇 Follow links 🖇

👉 Josh Lachkovic on Linkedin

👉 Jake on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/jakemayell/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 Yoann on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/yoannpavy/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

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See you next week!