Sukh Chamdal of Cake Box - a catch-up

In the Company of Mavericks

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For today’s episode, I am rejoined by Sukh Chamdal, the founder and CEO of AIM-listed Cake Box.

For background on Sukh and Cake Box, you should listen to episode 2 from November 2021, where Sukh talked about the formation of Cake Box as a retailer of egg-free celebration cakes and growth via a franchising model.

I was keen to catch up with Sukh as, over the last 18 months, the UK consumer has been under pressure from the rising interest rates, inflation and a general cost of living crisis.

Cak Box has also had specific issues not uncommon among growing businesses, and Sukh has a new senior management team.

I visited Sukh last Summer and saw the Enfield distribution centre. I witnessed Sukh's passion for all aspects of the business, particularly the development of new products and production and distribution efficiency.

Cake Box now has over 200 stores and continues to grow. Sukh believes that consumers have re-adjusted to the higher cost of living and remain prepared to spend on treats for birthdays and special occasions.

Please enjoy my catch-up with the maverick, Sukh Chamdal.