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Believe In What You Sell with Carla Wade | 2024 NADA Show
Manage episode 401299896 series 3409995
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In this episode, Kyle Mountsier and Paul J Daly chat with Carla Wade, the newly appointed Chief Revenue Officer of LotLinx, about her dynamic journey in the automotive industry. Carla shares her experiences from working at Automotive Mastermind to transitioning into LotLinx, where she initially served as the Senior VP of Business Development. She highlights the importance of passion for the product, believing in what you sell, and how that belief translates into effective sales strategies. Carla elaborates on LotLinx's unique technology and its impact on dealerships, emphasizing data-driven marketing approaches in a changing automotive landscape. The discussion also touches upon the challenges and rewards of leading a sales team in a SaaS organization, where belief in the product is crucial. Carla's vision for LotLinx in the upcoming year reflects her commitment to integrating various departments under her leadership to create a cohesive and efficient team.
0:00 - Intro
0:19 - Carla's journey to LotLinx and her previous experiences
0:56 - The evolution and unique technology of LotLinx
1:43 - The significance of believing in your product for successful sales
2:54 - Carla's approach to leading a sales organization in the SaaS industry
3:31 - The importance of passion and product belief in sales
4:21 - Transferring product passion to the sales team
5:12 - Carla's goals and vision as the new CRO of LotLinx
6:05 - Closing thoughts and Carla's commitment to LotLinx's growth
Carla Wade is the Chief Revenue Officer at Lotlinx
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