How crowdfunding design makes it easy for us to give

In the Making

As the pandemic created health and employment crises, a lot of people found themselves in urgent need of financial help. As a result, crowdfunding platforms are proving more popular than ever. They create personal connections between those of us asking for help, and those of us with money to give. We look at how platforms like GoFundMe, Kickstarter, Patreon and Chuffed deploy different strategies in their UX design to encourage us to give, and give more.

In this episode:

Wireframe producer Dominic Girard and host Khoi Vinh discuss how UX can help us give.

A hospital emergency amidst a Covid-19 outbreak leads Ryan Parker and Shay Chestnutt to discover the kindness of strangers via GoFundMe.

Prashan Paramanathan, CEO of Chuffed, explains how a few design and business choices combine to encourage us to give to smaller social causes.

Charles Adler, designer and one of the founders of Kickstarter, shows us how the site is built to accelerate and encourage empathetic connections between funders and creators with great project ideas.

And Ursula Sage is the Director of Product at Patreon. She tells us how recent UX changes to the platform has led to a huge increase in fans subscribing and funding their favourite artists.

Read the PDF transcript of this episode.

Wireframe reveals the stories behind user experience design and how it helps technology fit into our lives. It’s a podcast for UX/UI designers, graphic designers, and the design-curious. Hosted by Khoi Vinh, one of Fast Company’s 100 Most Creative People in Business.

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