The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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E324 - The Importance of Building a Personal Brand on LinkedIn (Nigel Thomas, CEO of Alpha Inbound)
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Manage episode 397700304 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage?
What does that mean?
Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.
And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.
That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.
Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.
Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.
With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.
…
continue reading
What does that mean?
Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.
And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.
That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.
Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.
Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.
With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.
404 episodes
MP3•Episode home
Manage episode 397700304 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Did you know that there are 875 million people who use LinkedIn, but only 1% of those people post content, and only 10% engage?
What does that mean?
Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.
And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.
That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.
Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.
Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.
With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.
…
continue reading
What does that mean?
Well it means there is a lot of opportunity to build a personal brand on LinkedIn. While it can feel flooded with content, the truth is it is not.
And there's no way to know who is actually consuming your content because 90% of people don't engage. But they are there, reading, watching, and learning from you.
That is why, on today's podcast, we have Nigel Thomas, CEO of Alpha Inbound, to talk about the importance of building a personal brand on LinkedIn.
Nigel Thomas is the current CEO of Alpha Inbound, a performance marketing agency that helps DTC brands find more customers through paid advertising.
Having scaled 2 marketing agencies from scratch to 7 figures in the last 3 years and leading his teams to spend over $100M on ads for some of the biggest DTC brands, Nigel is a true-bred entrepreneur.
With a strong personality and a growing following of over 36,000 people on LinkedIn, he's on track to become one of the market leaders of the DTC and branding industry.
404 episodes
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