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E329 - Knowing Your Internal Labor Rate is More Important Than Your Profitability or Revenue (Jake Hundley, CEO of Evergrow Marketing)

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Manage episode 400728218 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy.
With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer.
On this episode, we have Jake Hundley, CEO of Evergrow Marketing to talk to us about how Knowing your internal labor rate is more important than your profitability or revenue.
Jake is the founder and co-owner of Evergrow Marketing, a digital marketing agency that focuses on the lawn care and landscaping industry. He and his business partner, Cody, also co-host the Everbros Agency Growth Podcast -- a podcast created to provide free advice to agency owners based on their own experience.
  continue reading

414 episodes

Artwork
iconShare
 
Manage episode 400728218 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
There are two main pricing strategies agency owners will employ. One is the hourly rate strategy and one is the value-based pricing strategy.
With either of them, you have to know what your internal labor rate is to effectively price your services. Without that, your profitability is unknown and your revenue growth will suffer.
On this episode, we have Jake Hundley, CEO of Evergrow Marketing to talk to us about how Knowing your internal labor rate is more important than your profitability or revenue.
Jake is the founder and co-owner of Evergrow Marketing, a digital marketing agency that focuses on the lawn care and landscaping industry. He and his business partner, Cody, also co-host the Everbros Agency Growth Podcast -- a podcast created to provide free advice to agency owners based on their own experience.
  continue reading

414 episodes

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