E334 - How to Diagnose and Sell Branding Using Brandscience (Staeven Frey, Quantum Branding Agency)

Inbound Back Office

On this episode, we have Stæven Frey, Founder/Chief Brand Scientist at Quantum Branding Agency, to talk about how to diagnose and sell branding using BrandScience.
Stæven is the “adorkable” Founder and the Chief Brand Scientist at Quantum Branding. He helps brands become authentic and memorable category leaders through the power of BrandScience™ —the core of what fuels successful brand growth, sales, and marketing.
His playful, light-hearted, and articulate insights make it easy to understand the science of branding—the most important aspect of every brand’s existence.
He’s passionate about helping grow, purpose-driven brands get to the next level, disrupt their market, and leverage the power of BrandScience™ to become the industry authority they’re meant and made to be.
Clients work with Stæven in (3) three ways: Design and Strategy, Coaching and Workshops, as well as joining their brand in a fractional Chief Strategy Officer role.
He loves anything orange, cats, plants, pottery, Coke Zero, and white mochas; he hates mean girls (not the movie), condiments, and an empty coffee cup. He’s never met a stranger, albeit human or animal. He lives in Nashville.
Stæven covers:

• Fads vs Data-Driven Branding
• How brands evolve through seasons and cycles
• How to talk about branding with your clients
• The importance of understanding the origin story, category, offering, and marketing landscape for your brand

You can find Staeven at Quantum Branding Agency and on LinkTree
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