It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
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E462 - Marketing for eCommerce Businesses (Tifany Mazza, Tykio)
Manage episode 428514312 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you have an eCommerce business, are you marketing effectively?
eCommerce marketing is a different animal than B2B marketing.
So how do you know if you're doing it right?
That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.
In this episode, you'll learn:
You can find Tifany at Tykio & Not to Die For and on LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
eCommerce marketing is a different animal than B2B marketing.
So how do you know if you're doing it right?
That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.
In this episode, you'll learn:
- What makes marketing for eCommerce businesses different
- How to ensure your eCommerce is optimized for conversions
- How to use paid ads for your eCommerce business
- Best practices for email marketing for eCommerce businesses
You can find Tifany at Tykio & Not to Die For and on LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
414 episodes
Share
Manage episode 428514312 series 1940409
Content provided by Inbound Back Office. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inbound Back Office or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
If you have an eCommerce business, are you marketing effectively?
eCommerce marketing is a different animal than B2B marketing.
So how do you know if you're doing it right?
That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.
In this episode, you'll learn:
You can find Tifany at Tykio & Not to Die For and on LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
…
continue reading
eCommerce marketing is a different animal than B2B marketing.
So how do you know if you're doing it right?
That's where Tifany Mazza, Founder of Tykio comes in. With more than a decade of experience, Tifany has successfully crafted multiple cross-channel media strategies that have resulted in notable measurable results.
In this episode, you'll learn:
- What makes marketing for eCommerce businesses different
- How to ensure your eCommerce is optimized for conversions
- How to use paid ads for your eCommerce business
- Best practices for email marketing for eCommerce businesses
You can find Tifany at Tykio & Not to Die For and on LinkedIn
If you liked this episode, please leave us a review on Apple Podcasts!
414 episodes
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Similar to Inbound Back Office
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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…
continue reading
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…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
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Go offline with the Player FM app!
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