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Ep. 234: Building a founder brand Ft. Dave Gerhardt
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When? This feed was archived on August 07, 2024 10:09 (). Last successful fetch was on March 01, 2024 08:14 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 320882816 series 1572444
What’s one of the most overlooked, yet high impact, marketing strategies?
Dave Gerhardt says it’s building the brand of the company’s founder.
It’s the strategy he used to help Drift become one of the fastest growing SaaS companies of all time, and what he later used to help Privy scale and get acquired.
Now, Dave has consolidated everything he learned through those experiences into a new book, Founder Brand.
In this episode, Dave outlines the three levels of building a founder brand, including:
Become a storyteller
Become a publisher and get on social media
Become a master of the feedback loop
Check out the full episode to hear what Dave had to say.
186 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 07, 2024 10:09 (). Last successful fetch was on March 01, 2024 08:14 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 320882816 series 1572444
What’s one of the most overlooked, yet high impact, marketing strategies?
Dave Gerhardt says it’s building the brand of the company’s founder.
It’s the strategy he used to help Drift become one of the fastest growing SaaS companies of all time, and what he later used to help Privy scale and get acquired.
Now, Dave has consolidated everything he learned through those experiences into a new book, Founder Brand.
In this episode, Dave outlines the three levels of building a founder brand, including:
Become a storyteller
Become a publisher and get on social media
Become a master of the feedback loop
Check out the full episode to hear what Dave had to say.
186 episodes
All episodes
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