The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Content provided by Kathleen Booth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathleen Booth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep. 246: Building authority on LinkedIn ft. Mark Raffan
Manage episode 329442991 series 1572444
Content provided by Kathleen Booth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathleen Booth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LinkedIn has undergone a renaissance in the last several years and today is a central focus for many B2B companies’ marketing strategies. But what does it take to do LinkedIn right?
Mark Raffan of Content Callout is an expert at using LinkedIn for organic social marketing. In this episode, he explains why you should be putting twice as much effort into individual posts as you do company posts, along with advice on things like:
When to use branded versus non-branded content
How to create a strong hook
How to know what you shouldn’t post
Overcoming objections from subject matter experts who are reluctant to build their personal brands on LinkedIn
Why responding to comments on your posts is so important
How to structure your LinkedIn posts to get the most engagement
Get the details on all of this, and more, in this week’s episode.
186 episodes
Share
Manage episode 329442991 series 1572444
Content provided by Kathleen Booth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathleen Booth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
LinkedIn has undergone a renaissance in the last several years and today is a central focus for many B2B companies’ marketing strategies. But what does it take to do LinkedIn right?
Mark Raffan of Content Callout is an expert at using LinkedIn for organic social marketing. In this episode, he explains why you should be putting twice as much effort into individual posts as you do company posts, along with advice on things like:
When to use branded versus non-branded content
How to create a strong hook
How to know what you shouldn’t post
Overcoming objections from subject matter experts who are reluctant to build their personal brands on LinkedIn
Why responding to comments on your posts is so important
How to structure your LinkedIn posts to get the most engagement
Get the details on all of this, and more, in this week’s episode.
186 episodes
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Similar to Inbound Success Podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
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…
continue reading
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
…
continue reading
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