Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
Content provided by Kathleen Booth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathleen Booth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Ep. 248: How Tulip Media lowered CAC by 10x with Storybrand messaging
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Manage episode 330839264 series 1572444
Content provided by Kathleen Booth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathleen Booth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How did Tulip Media Group lower its customer acquisition cost (CAC) by 10X, from $40,000 to $4,000, in a matter of weeks?
As a Storybrand certified agency, it was all about taking their own medicine. They started by interviewing their customers to determine their ideal customer profile, along with their pain points and the keywords that they would need to focus on to reach them.
What they uncovered in those interviews led to a shift in the company’s messaging away from what they do and instead, towards the problems they solve, and away from a strategy focused on events and SEO to one heavily focused on pay per click advertising.
They rolled the new messaging out on their website and in their Google ads and within a week, saw a massive improvement in inbound lead flow at a much lower cost. And they have since applied that same framework to get similar results for clients.
Want to learn more about how they did it?
Get the details on all of this, and more, in this week’s episode.
186 episodes
Share
Archived series ("Inactive feed" status)
When?
This feed was archived on August 07, 2024 10:09 (
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 330839264 series 1572444
Content provided by Kathleen Booth. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kathleen Booth or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
How did Tulip Media Group lower its customer acquisition cost (CAC) by 10X, from $40,000 to $4,000, in a matter of weeks?
As a Storybrand certified agency, it was all about taking their own medicine. They started by interviewing their customers to determine their ideal customer profile, along with their pain points and the keywords that they would need to focus on to reach them.
What they uncovered in those interviews led to a shift in the company’s messaging away from what they do and instead, towards the problems they solve, and away from a strategy focused on events and SEO to one heavily focused on pay per click advertising.
They rolled the new messaging out on their website and in their Google ads and within a week, saw a massive improvement in inbound lead flow at a much lower cost. And they have since applied that same framework to get similar results for clients.
Want to learn more about how they did it?
Get the details on all of this, and more, in this week’s episode.
186 episodes
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Similar to Inbound Success Podcast
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
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continue reading
Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn th ...
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continue reading
Each week, Another Bite breaks down the latest and greatest pitches from Shark Tank. It's practical business advice delivered in a fun way. All the substance of an HBR article, but fun. Hosted by Jorie Munroe, Ariel Boswell, and Jon Dick.
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continue reading
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