Ep. 256: The intersection of user research and CRO ft. AJ Davis

Inbound Success Podcast

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How did one company increase conversation rates by 100% in just 4 weeks?

Experiment Zone founder AJ Davis was the head researcher at Google Optimize, where she had the opportunity to work closely with the team working on conversion rate optimization. It was this experience that led her to create Experiment Zone, where she and her team marry those two disciplines — user research and CRO — to deliver major ROI to their clients.

In this episode, she shares the process they use and breaks down the detailed steps that anyone can follow to get better marketing results, from conducting usability studies (including the the audience size you need, how to structure questions and find audiences, and what tools to use) to how to analyze the results, conduct experiments, and identify opportunities for using optimization to improve conversion rates.

Get the details on all of this, and more, in this week’s episode.

186 episodes