E142 - India's Largest Social Company w/InShorts' Deepit Purkayastha

Indian Silicon Valley with Jivraj Singh Sachar

In this Episode, we speak with Deepit Purkayastha, Co-Founder of India's leading Social Company. We uncover how to building Indian Social companies in this very eventful conversation, check it out! 00:00 - Introduction 01:57 - Dropping out and starting up InShorts 06:37 - Insights on Consumer Social in India 10:24 - Light bulb Moments for InShorts 16:20 - Deciding the Form Factor of InShorts 19:55 - Insight Management 21:46 - Monetisation in Indian Social is Broken 26:53 - What is the Business Model of InShorts? 30:20 - Advertising to Brands for InShorts 34:05 - Driving Innovation at the InShorts Group 36:12 - Launching Public App! 41:40 - Building for the Existing Audience vs New Platform 43:20 - Strong Fundamentals for Institutions 48:12 - What is the base of a Legendary Company? 54:28 - Scaling journey of Deepit 58:33 - Upskiling as a Founder 1:01:02 - Most distinct stories 1:03:25 - Motivation for Founders 1:07:02 - Building Social in India

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