E173 - Meet the man who manages your favourite celebrities - Vijay Subramaniam, Collective Artists Network

Indian Silicon Valley with Jivraj Singh Sachar

In this episode, we speak with Vijay Subramanian - the leading man in the Artists Management space, building Collective Artists Network. They manage some of the best actors and creators in the country, championing the creator wave. They are also building a group company, as they have many underlying initiatives including the Gruhas Collective Fund to invest in new-age consumer companies, Under 25 for events and many more aspects that solidify their positioning as the Google for the Creator Economy. Check out the most thrilling 50 minutes on the Creator Economy. IG Profile of Vijay - https://www.instagram.com/vijaysubramaniam84/ 00:00 - Introduction 01:03 - Meet Vijay: Scaling Collective 03:28 - Key Learnings for Scaling Services Companies 09:00 - Early Career and Academic Insights 13:00 - Engaging Audiences and Receiving Applause 16:00 - Evolution in Media and Adaptation Over Time 18:30 - Transitioning from Creator to Entrepreneur 22:00 - Sustainable Creator Business Models 27:35 - Challenges Faced by Creator Companies 30:50 - Secrets to Success for Creators and Celebrities 33:10 - Choosing Collaborators and Team Members 35:35 - Qualities of a Great Talent Manager 39:00 - Managing Large-Scale Creators at Collective 43:30 - Collective’s Vision for the Future 48:25 - Frameworks and Strategies Used by Vijay 50:39 - Conclusion