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Grinding Toward Consumer Loyalty: Vico Lomar of Fore Coffee
Manage episode 337507825 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Technology-based coffee chain Fore Coffee needs to "build trust" continuously with Indonesian consumers, according to CEO Vico Lomar. "Whoever builds that consistency for the people of Indonesia and Southeast Asia" will dominate the otherwise competitive landscape for coffee drinkers. A veteran of the F&B industry since the early-2000's, Vico describes the turn-around that he and the leadership team at Fore have been orchestrating since his arrival two years ago. The world's 40th heaviest consumer of caffeinated beverages, Vico expects the Indonesian coffee drinker to enter the top 15 or 20 over the next several years, thus driving robust consumption growth in the sector over the longer term.
136 episodes
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Manage episode 337507825 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Technology-based coffee chain Fore Coffee needs to "build trust" continuously with Indonesian consumers, according to CEO Vico Lomar. "Whoever builds that consistency for the people of Indonesia and Southeast Asia" will dominate the otherwise competitive landscape for coffee drinkers. A veteran of the F&B industry since the early-2000's, Vico describes the turn-around that he and the leadership team at Fore have been orchestrating since his arrival two years ago. The world's 40th heaviest consumer of caffeinated beverages, Vico expects the Indonesian coffee drinker to enter the top 15 or 20 over the next several years, thus driving robust consumption growth in the sector over the longer term.
136 episodes
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