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Groceries at the Speed of Now: Vincent Tjendra of ASTRO
Manage episode 337507828 series 3382192
ASTRO belongs to one of the fastest growing subsegments of online shopping: eGroceries. Since its founding 9 months ago, the company has built out 50 "hubs" (dark stores), and has grown 10x since early-2022 alone, on nearly 1 million downloads. Company Co-Founder & CEO Vincent Tjendra discusses an Indonesian e-grocery penetration target of 3-4% within 5 years, from 0.5% currently. He also addresses the hazards of over-investment, the path to profitability, the role of promotions, and common misperceptions around competition.
136 episodes
Manage episode 337507828 series 3382192
ASTRO belongs to one of the fastest growing subsegments of online shopping: eGroceries. Since its founding 9 months ago, the company has built out 50 "hubs" (dark stores), and has grown 10x since early-2022 alone, on nearly 1 million downloads. Company Co-Founder & CEO Vincent Tjendra discusses an Indonesian e-grocery penetration target of 3-4% within 5 years, from 0.5% currently. He also addresses the hazards of over-investment, the path to profitability, the role of promotions, and common misperceptions around competition.
136 episodes
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