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The Tier 2 & 3 Social Commerce Opportunity: Prateek Chaturvedi of KitaBeli
Manage episode 337507821 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Prateek Chaturvedi, Founder and CEO of KitaBeli, joins the Indo Tekno podcast to deliver an extremely comprehensible tutorial on social commerce in Indonesia, both in terms of its similarities with neighbors China and India, and how it is evolving in turn quite separately from other markets. KitaBeli has eschewed Tier 1 markets such as Jakarta, instead choosing to fashion its offering around the unique needs of Indonesia's Tier 2 and 3 markets, where the platform successfully addresses both significantly lower levels of familiarity with e-commerce, unique consumer demands and lower levels of trust than their urban counterparts.
136 episodes
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Manage episode 337507821 series 3382192
Content provided by Alan Hellawell. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Alan Hellawell or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Prateek Chaturvedi, Founder and CEO of KitaBeli, joins the Indo Tekno podcast to deliver an extremely comprehensible tutorial on social commerce in Indonesia, both in terms of its similarities with neighbors China and India, and how it is evolving in turn quite separately from other markets. KitaBeli has eschewed Tier 1 markets such as Jakarta, instead choosing to fashion its offering around the unique needs of Indonesia's Tier 2 and 3 markets, where the platform successfully addresses both significantly lower levels of familiarity with e-commerce, unique consumer demands and lower levels of trust than their urban counterparts.
136 episodes
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