Milestone Episode on BOOK LAUNCH for Industrial Marketing

Industrial & B2B Marketing by Bejoy Peter

The industrial sector is unique in so many ways, and one of them is its branding and marketing activities. It has been a daunting task for engineering and manufacturing companies to communicate what they do through their name and branding. This book takes you through the tactics required to get started with your marketing and secure a non-negotiable position for the brand. The contents of this book will help business owners and decision-makers engage with marketing agencies, consultants and internal communications teams in more practical ways than ever.
Hope this episode adds value to your business and professional excellence. Do share your feedback with me on [e-mail]...

Thanks for tuning in to our podcast today! We hope you enjoyed the conversation. If you have any questions, comments, or would like to engage further, feel free to reach out to Bejoy Peter. You can write to him at [e-mail] or give him a call at [phone].
We appreciate your support and look forward to hearing from you. Until next time, take care and keep exploring!

Chapters

1. Milestone Episode on BOOK LAUNCH for Industrial Marketing (00:00:00)

2. Introduction to the episode (00:00:52)

3. How is this book different? (00:02:50)

4. Key take-aways for the reader (00:04:10)

5. How will branding & marketing evolve in the near future? (00:06:20)

6. Applying tactical principles in organisations (00:08:05)

7. Misconceptions about branding & marketing (00:10:30)

8. Illustrations/ examples in the book (00:11:25)

9. Tips for developing branding & marketing strategies (00:14:00)

10. Upcoming books from Bejoy Peter (00:15:41)

11. When is the book launching? (00:17:00)

12. Upcoming Marathi edition of the book (00:17:50)