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Content provided by IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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EP 193 - Managing the Transition from Selling Units to Selling SaaS
Manage episode 383481511 series 2390879
Content provided by IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our guest today is Tsiki Naftaly, Co-Founder of Copilot.CX, a unique solution in the consumer electronics industry. Copilot.CX transforms occasional buyers into loyal, prime users. Through customer collaboration, they boost sales, enhance reviews, and ultimately elevate the overall customer experience.
In this episode, we delved into the challenges encountered during the shift from being a hardware device manufacturer selling units to becoming an IoT device manufacturer offering SAS subscriptions. We also talked about the benefits of incorporating automated customer touchpoints throughout the product's lifecycle, customer satisfaction and opportunities for upselling supplementary services.
Key Discussion Points:
- How has the company's shift from hardware distribution to customer engagement platform affected its value proposition?
- What is the process of using customer data to improve Salesforce, refine marketing, and potentially shape product development?
- How do you see the tech services in your solution stack to bring valuable proposition to life?
You can find him on:
Website: https://www.copilot.cx/
Linkedin: https://www.linkedin.com/in/tsikinaftaly
226 episodes
Share
Manage episode 383481511 series 2390879
Content provided by IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by IoT ONE, Erik Walenza: CEO, IoT ONE | Chair, IIC Smart Factory Task Group | Director, and Startup Grind or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Our guest today is Tsiki Naftaly, Co-Founder of Copilot.CX, a unique solution in the consumer electronics industry. Copilot.CX transforms occasional buyers into loyal, prime users. Through customer collaboration, they boost sales, enhance reviews, and ultimately elevate the overall customer experience.
In this episode, we delved into the challenges encountered during the shift from being a hardware device manufacturer selling units to becoming an IoT device manufacturer offering SAS subscriptions. We also talked about the benefits of incorporating automated customer touchpoints throughout the product's lifecycle, customer satisfaction and opportunities for upselling supplementary services.
Key Discussion Points:
- How has the company's shift from hardware distribution to customer engagement platform affected its value proposition?
- What is the process of using customer data to improve Salesforce, refine marketing, and potentially shape product development?
- How do you see the tech services in your solution stack to bring valuable proposition to life?
You can find him on:
Website: https://www.copilot.cx/
Linkedin: https://www.linkedin.com/in/tsikinaftaly
226 episodes
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Similar to Industrial IoT Spotlight
A daily dose of irreverent, offbeat, and informative takes on business & tech news. Hosted by Jon Weigell, Juliet Bennett Rylah, Mark Dent, Ben Berkley, Sara Friedman and Rob Litterst from The Hustle.
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