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The Top 5 Types of Marketing Content for the Awareness Phase
Manage episode 342608944 series 2840593
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The key to the awareness phase in industrial marketing is getting on the prospects’ radar screen. Another way to think of it is as the Attraction Phase. You want the prospect to be attracted to your brand and how you will meet their needs. For both the prospect and the marketer, that means the awareness phase messaging should be about solving problems, getting answers and meeting needs. Listen to this episode of the Industrial Marketer Podcast to learn more.
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