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A Clear and Concise Account-Based Experience Podcast with Jon Miller, Demandbase

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Manage episode 303523342 series 2840594
Content provided by James Soto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Soto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle.
Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company.
Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Happy #internationalpodcastday

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show.

Share Your Industrial Strength Marketing Story!

Thanks for listening & keep making marketing the strength of your business!

  continue reading

39 episodes

Artwork
iconShare
 
Manage episode 303523342 series 2840594
Content provided by James Soto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by James Soto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Jon Miller, CMO of Demandbase, gives a masterclass on Account-Based Experience (ABX), the rethinking of Account-Based Marketing (ABM) that enhances every aspect of the industrial buyer’s experience throughout the B2B lifecycle.
Hear how when done right, ABX can outperform every other growth strategy for your manufacturing company.
Articles and resources referenced in this episode:

If you haven’t already, be sure to listen and review Industrial Strength Marketing to let us know what you think of the show. Happy #internationalpodcastday

About the Show

As a top manufacturing podcast, we’re focused on what matters most to industrial marketers, sellers, and growth-focused manufacturing executives. Featuring inspiring conversations with manufacturing and B2B marketing leaders on winning moves and lessons learned, this show exists to deliver insights that help you grow your business.

Are you looking to share your expertise with industrial marketers, influencers, and leaders across the supply chain? Apply to be a guest on the show.

Share Your Industrial Strength Marketing Story!

Thanks for listening & keep making marketing the strength of your business!

  continue reading

39 episodes

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